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Robert Cassard
Video Growth Hacker
Use strategic content to grow your business fast.
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My business survived and thrived during the 2008 crash. Why does 2020 feel so different?
The reality is more bearish than in 2008…at least so far. Shelter-in-place orders and economic uncertainties have caused a reluctance to buy
Robert Cassard
Apr 15, 20204 min read
28 views
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Can you really "growth hack" with video?
A few weeks ago, I was interviewed by Marketeer, an up-and-coming new social syndication and machine-learning-for-customer-service...
Robert Cassard
Nov 29, 20161 min read
26 views
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CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel (Part 2)
CCI Channel Wisdom - Episode 18 In Part 2 (of 2), Steve Kellam and I cover practical Video Marketing tips and real-world case studies....
Steve Kellam and Robert Cassard
Nov 14, 20161 min read
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CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel
CCI Channel Wisdom - Episode 17 Steve Kellam of CCI Global Channel Management interviewed me about the role of Video Marketing and Growth...
Steve Kellam and Robert Cassard
Oct 27, 20161 min read
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Q: Are you using video marketing to blast open your business?
It's an essential question because video is the most powerful and revenue-generating marketing tool available. Check out the stats:
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Robert Cassard
Oct 7, 20162 min read
32 views
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Who are you: Channel Marketer, Sales Chief or Growth Hacker?
Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Your employer's impossible demands Most...
Robert Cassard
Jul 12, 20163 min read
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8 reasons Channel Partners need strategic video content from their vendors...now!
Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Channel marketers sometimes feel uncertain about...
Robert Cassard
Jun 21, 20162 min read
9 views
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5 types of videos to delight new customers.
A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake. Did you know a five...
Robert Cassard
Mar 3, 20162 min read
15 views
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6 easy ways to make your video content more relevant.
If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna...
Robert Cassard
May 9, 20151 min read
10 views
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Video Growth Hacking: How to get started
Welcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your...
Robert Cassard
May 2, 20151 min read
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Wild ideas, part two.
Maybe it's a little crazy to make kiwis into popsicles. But they look great and taste even better. Hell, they're even good for you. So...
Robert Cassard
Jan 9, 20151 min read
11 views
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Wild ideas, part one.
Chicago, Illinois—1893. The World's Columbian Exposition was looming and so was a 264-foot-tall metal wheel designed by George Ferris. It...
Robert Cassard
Jan 3, 20151 min read
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